Rotten Sneaker Contest®
The Rotten Sneaker Contest began in 1974 as a promotion created by a Montpelier Vermont sporting goods owner who wanted to advertise a new line of athletic shoes. At the Montpelier Department of Recreation, the owner discovered a perfect pair of superbly rotten sneakers that would look great in the store ad. The recreation director seized the moment and created a new contest…the search for the worst rotten sneakers! The makers of Odor-Eaters® products caught a “whiff” of this grand event, and became the official sponsor in 1988.
The Odor-Eaters Rotten Sneaker Contest is open to all children ages 5-15. Each year, prior to the national competition, a series of local contests are held around the country. The winner of each of the local contests travels to New York city to compete for the national Rotten Sneaker title. Shoes are judged on 1) odor, 2) condition, and 3) the child’s verbal account of why and how his/her sneakers are the stinkiest. Check out last year’s winner below.
Jordan Armstrong, Age 12 from Las Cruces, NM Wins 39th Odor-Eaters®
National Rotten Sneaker Contest® in its New York City Debut
NEW YORK, NY (March 25, 2014) — Hold your nose. This story stinks…literally! New York is used to its fair share of interesting smells, but for the first time ever, the city had the odorous honor of hosting the Annual Odor-Eaters National Rotten Sneaker Contest, a competition that tests just how offensive sneakers can get. Ready to be judged were seven finalists, ages five to fourteen, from across the nation. They gathered at Ripley’s Believe It or Not! in Times Square today wearing the decrepit and redolent rubber-soles that won them regional recognition. Only one competitor’s sneakers were declared the stinkiest, and they belonged to 12 year old Jordan Armstrong from White Sands Missile Range, Las Cruces, NM. Read more
Media files for the event can be downloaded here: MultiVu Link